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Welcome to iQIYI’s bi-weekly news round-up! Here you’ll find the latest news and stories from the company, from entertainment, tech to business and from local to regional. If you are interested in learning more about iQIYI, please do not hesitate to reach out to press@qiyi.com .
(Aug.8, 2022-Aug.19, 2022)
CONTENT
Chinese Version of The Shallows Starts Filming, with Plot and Characters Curated for Local Audience
On Aug. 8, the Chinese version of the classic thriller The Shallows, which is presented by iQIYI, Yingmei Media and Huasuo, kicked off filming in Qingdao, Shandong province.
Based on the original IP, the Chinese version of The Shallows tells the scary story that takes place on a seemingly tranquil beach. Compared with the original film released in 2016, the Chinese version follows the exciting narrative rhythm of the original movie but adopts the plot and characters to suit the taste of the Chinese audience.
iQIYI Presented Drama Checkmate Debuts Online, Reflecting Social Reality
On Aug. 10, the iQIYI-presented series Checkmate was released exclusively on iQIYI.
Adapted from the Hercule Poirot novel series by British detective novelist Agatha Christie, Checkmate tells the story of three detectives who were accidentally involved in eight crime cases and worked together to solve the mysteries. Featuring a honkaku-style mystery, also known as orthodox mystery, the drama revolves around eight notorious crimes where the truth is uncovered through deductive reasoning. The fast-pacing plot is packed with unexpected twists and turns, tension and suspense.
Checkmate keeps the key features of the original novel while integrating local Chinese cultural elements in an Eastern setting. Through a multiple-storyline narrative, the drama reflects social realities and inspires viewers to reflect on the meaning of truth and human nature.
iQIYI Airs New Episodes of Deer Squad Season 2 on Nickelodeon Channels Worldwide
On Jul. 28, the iQIYI-presented anime Deer Squad Season 2 released new episodes. In August, the new season will also air on Nickelodeon channels worldwide, including North America.
In the new episodes, Kai, Lola, Rammy, Bobbi, and their new friend Crystal embarked on new adventures across space, mountains, and a crystal cave.
As an original Chinese animated series that meets international production standards, Deer Squad has been favorably received by global audiences. Since its release, Deer Squad Season 1 has been distributed on over 40 satellite channels and local TV networks and has repeatedly been ranked among the TOP 3 most-watched daytime show on national satellite TV channels. It was the No. 1 and No. 3 most-watched animation during its premiere in the UK and the US, as well as the first Chinese original animated series to air on Nickelodeon’s American channel.
OVERSEAS BUSINESS
Love Between Fairy and Devil from iQIYI Sweet on Theater Secures Overseas Distribution, Content Popularity Index Hitting 10,000
On Aug. 7, iQIYI released Love Between Fairy and Devil, the much-anticipated second installment in 2022 of its Sweet On Theater. The series has achieved a content popularity index of over 10,000 since its release. The romantic drama also became a massive hit with the overseas audience as it topped iQIYI’s global rankings in less than four hours since its release and has continued trending on Twitter in the Southeast Asia.
The series tells the love story between a fairy and the “Moon Prince,” two characters who had undergone an unexpected "body swap".
Of note, Love Between Fairy and Devil has accomplished a successful global launch, making foray into overseas markets including Korea, India, Cambodia, Malaysia, as well as the Americas, Europe, Oceania, and the Middle East. Users can enjoy the show on iQIYI HD through Astro Malaysia, as well as on other major channels around the world.
BUSINESS
From Aug. 10 to 23, iQIYI is pleased to be hosting the online screening of the 12th Beijing International Film Festival (BJIFF), a premier China-based film festival with prestigious global reputation, furthering the company’s support for the development of the industry. In addition to being the Festival’s Official Exclusive Online Screening Platform and Official Exclusive HD Online Video Platform for this year’s BJIFF, iQIYI will also present two films at the "Chinese New Wave" unit at the offline BJIFF. iQIYI is also proud to have two iQIYI-presented films, Off the Stage and Kong and Jigme, shortlisted in the Best Feature Film section, of this year’s Tiantan Award, the official competition section of the BJIFF.
iQIYI is offering a rich slate of online and offline activities to help viewers further appreciate and celebrate the latest artistic advances that are taking place in China and on the world stage. iQIYI’s online screening of the BJIFF features an exciting selection of 84 films to be presented in nine units, each curated to celebrate themes such as first-person narratives, films from Argentina (the guest of honour of this BJIFF), Internet films, and sports. Of note, all the films presented online adopt the HDR Vivid video standard propagated by the UHD World Association, ensuring an immersive viewing experience. Meanwhile, as a token of gratitude for subscribers, iQIYI will do a giveaway to some VIP members tickets on several highly sought-after offline BJIFF screenings, in addition to inviting two VIP Member to attend the Festival’s opening ceremony.
On Aug. 14, GONG Yu, Founder and CEO of iQIYI, participated in the Film Power Forum of the BJIFF. Gong shared his insights into the rapid developments that have driven the development of China’s film industry in the past decade. “Films are themselves a cultural-driven product innovation. With technology experiencing constant iterations and leaps, the developments continue to enrich our imagination and strengthen our belief that the evolving progress is making the world a better place,” said Gong.
iQIYI Launches "Vivid Picture MAX", A High-quality Audio-visual Experience Accessible Across TV and Mobile Devices
iQIYI recently launched a high-quality, theatre-grade audio-visual configuration "Vivid Picture MAX", and its gradual deployment across TV and mobile terminals is currently underway. Till now, with nearly 600 models of smartphones, tablets, computers, and TV sets now certified to be compatible with "Vivid Picture MAX," users can choose this option for a high-quality audio-visual experience featuring 4K MAX, HDR, and a surround sound system while viewing the content at home or on the go from the iQIYI platforms.
（Vivid Picture MAX）
（1080P）
As a high-end audio-visual configuration for terminal device manufacturers, "Vivid Picture MAX" standardizes the certification of 4K HDR configuration for both screen display and video quality. To date, a number of models from Huawei, Xiaomi, Apple, OPPO, Vivo, Lenovo, Meizu, Samsung, Honor, and other manufacturers have been certified to be compatible with this function.
As shooting in 4K is now a standard practice in the film and television industry, supporting 4K and HDR screen solution has also become a standard configuration in high-end models of various TV manufacturers. Therefore, aligning between content quality and hardware standard configuration has become the final step that promises to deliver a cinema-grade viewing experience with online videos.
As a result, iQIYI's launch of “Vivid Picture MAX" represents a clear standard for the industry to follow in terms of delivering high-quality audio-visual experience. The launch also deepens the understanding of this exposure for users, industry partners, and other platforms. Going forward, iQIYI will further cooperate with more partners and provide high-standard audio-visual experience in more settings and devices by combining enhanced software and state-of-the-art hardware.
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